If you ask a few designers to define what good web design is, chances are they’ll all give you a variety of different answers. However, when you look closely at some of the most well-designed products, services, and materials, you’ll begin to see similarities and parallels between quite a lot of them, and the reason for this is that the most well-designed things are based on web design principles that result in useful, beautiful products that ultimately give consumers a deep level of satisfaction and enjoyment when used.
Good web design emphasizes the usefulness of a product while disregarding anything that could detract from it.
Does your website make it clear to the reader the value that they can get from your products and services? Are the benefits of what you have to offer clear? Or is it simply a list of products or services, with a list of features and specifications and a price tag, with no description of how your potential customers can benefit from it?
This means a title that represents your brand and business, along with two to three descriptive sentences to support it. Your title should describe what your business does or what it has to offer the potential client, and the supporting sentences should expand on the title, ideally emphasizing, again, the benefits of your products or services.